Hello Anne Ahira mania, its been a long time since my last post in this blog. For a long time being involve in internet marketing business, sometime I get tired and want something else other than selling, putting ads or optimizing webs. Here is information for you who like to get yourself well-known.

There is a beauty contest with a 10.000 USD price. Just send your picture and you will get a chance to be a next model working in Paris, New York or Milan. Here is the pool of the beautiful young models who want to join the beauty contest. The title of the website is Look of the Year. http://www.lookoftheyear.com

To become popular of an entire social community, you need to get into everything that matters to them, both individually and collectively. Your mastery of community must show your understanding about, not only their interests but also about the social media itself. This is not an easy task to do.

Many viral marketers have tried to use social media like Digg by creating and spreading relevant content through influencers, active social media with strong reputation and community commitment. If it is well done, the popularity will be achievable. Problem : The topic or interests are various. No matter how brilliant you are, you will only talk about interests of a segment, not the whole community. So how do you win the heart of all the community?

The answer is simple : You can tap the community brand and also the individual. In this case, the community brand is Digg and the individual is Diggers. This two labels are familiar to all users without exception. No topical barriers to overcome and each user is naturally interested in the content related to the community and the individual. This is the way you win their hearts or at the very least their attention or support.

Here is an interesting example, Kina Grannis and Gotta Digg: Viral Marketing Through Digg.com Kina Grannis is an American singer participating in Crash The Super Bowl, a contest to get an Interscope recording contract and a chance to air a 60 second music video during the Superbowl. She will get to the final round, based on the public vote. What Kina did was to write a song about Digg and perform it while recording it on a video, which was then submitted to Digg last night with the title Cute Girls Sing Awesome Song About Digg. As you can probably imagine, the song did incredibly well and got to the Digg frontpage in 1 hr and 12 minutes.

The video was located on her blog post, which includes a plea for votes from the digg users who visited her page to view the video, which you can see below:

And here is the lyrics of the song.

When Im feeling lazy, at school or when I work
I sneak to my computer, and then I like to shirk
I don’t go online shopping, I don’t email with my mom
I open up my browser, and go to digg-dot-com

Chorus:
Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound? Another servers down!

I always dig up Apple, and I bury Microsoft
But when I said I was a girl, all the diggers scoffed
And when I see those stories about Senator Ron Paul
I don’t even RTFA; I just digg them all!

(back to chorus)

The fanboys can be tiresome, they always are outspoken
And if you’re listening Kevin Rose, the comment systems broken!
I know digg isn’t perfect, but be thankful for what we’ve got
Its just like daddy always says: At least its not Slashdot!!!

(back to chorus)

The response was incredible. Everybody loved the song and marveled at how girls like Kina seemed to be a fan of Digg. Most of users thought Kina was cute girl with a great voice. The story was then picked up by Techcrunch and Techmeme, which probably helped the video to spread even further.

At the moment now, the video has over 70,000 views and is on the second page of Youtubes Most Viewed Today list. So, what do you think about this story? May be you can use it to spread your idea and get attention from social media communities in order to achieve popularity. I am Teddy Siswanto, student of Anne Ahira.