For optimizing this Anne Ahira blog, I also use social media to get connected to their communities. After using social media sites for sometime, I started to feel a sense of belonging with the community. Social media is the place where people share their stories, news, jokes among their community. This is also the place where some individuals influence other users by their personal opinion about particular story. To become popular of an entire social community, you need to get into everything that matters to them, both individually and collectively. Your mastery of community must show your understanding about, not only their interests but also about the social media itself. This is not an easy task to do. Many viral marketers have tried to use social media like Digg by creating and spreading relevant content through influencers, active social media with strong reputation and community commitment. If it is well done, the popularity will be achievable. Problem : The topic or interests are various. No matter how brilliant you are, you will only talk about interests of a segment, not the whole community. So how do you win the heart of all the community? The answer is simple : You can tap the community brand and also the individual. In this case, the community brand is Digg and the individual is Diggers. This two labels are familiar to all users without exception. No topical barriers to overcome and each user is naturally interested in the content related to the community and the individual. This is the way you win their hearts or at the very least their attention or support. Here is an interesting example, Kina Grannis and Gotta Digg: Viral Marketing Through Digg.com Kina Grannis is an American singer participating in Crash The Super Bowl, a contest to get an Interscope recording contract and a chance to air a 60 second music video during the Superbowl. She will get to the final round, based on the public vote. What Kina did was to write a song about Digg and perform it while recording it on a video, which was then submitted to Digg last night with the title “Cute Girls Sing Awesome Song About Digg”. As you can probably imagine, the song did incredibly well and got to the Digg frontpage in 1 hr and 12 minutes. The video was located on her blog post, which includes a plea for votes from the digg users who visited her page to view the video, which you can see below:

And here is the lyrics of the song.

When I’m feeling lazy, at school or when I work I sneak to my computer, and then I like to shirk I don’t go online shopping, I don’t email with my mom I open up my browser, and go to digg-dot-com Chorus: Gotta digg, gotta digg, gotta digg Gotta make this story big! Did you hear that awful sound? Another server’s down! I always dig up Apple, and I bury Microsoft But when I said I was a girl, all the diggers scoffed And when I see those stories about Senator Ron Paul I don’t even RTFA
I just digg them all! (back to chorus) The fanboys can be tiresome, they always are outspoken And if you’re listening Kevin Rose, the comment system’s broken! I know digg isn’t perfect, but be thankful for what we’ve got It’s just like daddy always says: “At least it’s not Slashdot!!!” (back to chorus) The response was incredible. Everybody loved the song and marveled at how girls like Kina seemed to be a fan of Digg. Most of users thought Kina was cute girl with a great voice. The story was then picked up by Techcrunch and Techmeme, which probably helped the video to spread even further. At the moment now, the video has over 70,000 views and is on the second page of Youtube’s Most Viewed Today list. So, what do you think about this story? May be you can use it to spread your idea and get attention from social media communities in order to achieve popularity. I am Teddy Siswanto, student of Anne Ahira.